Your customers buying habits have changed, your business mixed has changed, and things just aren’t the same as they once were. How has your business strategy changed? What have you put into place that allows you to get closer to your customers? Working towards being...
The Philie Group Blog
Sales Strategy
Five Ideas to Get Traction in Your Printing Business
The ebbs and flows of the business cycles have been around forever. They are 10 times as tough though, when combined with a health crisis and an economic shut down. That’s the world we live in today. Working from home (WFH) has been a major adjustment for all...
Three Key Areas for Your Chief Sales Officer
Do you have a chief sales officer (CSO) at your company? This could be the missing piece to your senior team. In many small to medium size businesses, this roll commonly falls onto the CEO or owner. As time is precious, this effort fights to get their attention. The...
Focus and Alignment — Print Sales Leadership
Your customers are slowly emerging from the health crisis. The focus and alignment of your efforts will be critical success factors to how well your company re-engages with them. While the goal is to refill your pipeline and to get some work in the shop, the business,...
Test Your Sales Effectiveness
Best business practices include re-examining your processes and procedures to make sure that they remain relevant. This review becomes crucial during major transitions in the marketplace. As I wrote in Prepare for the All-Clear: 4-Takeaways, “your value proposition...
Restock Your Sales Team’s Toolkit
Most likely, your latest offset press or digital device required special tools for maintenance or repair. As a result, you would make sure that operators had everything they needed. Having the right tools to do the job can make the work look effortless. Watch a good...