Is it an understatement to say that sales leadership is only about leading the sales team and managing the process? Let’s add, creating goals for client development. And don’t forget, helping the sales team to be successful in a changing marketplace. There are also two other areas that should be included in the list. The […]
It’s important to differentiate your strategy between existing customers and prospects. In one case you are looking for both retention and growth, in the other you are asking them to change their buying habits. The role of the sales leader is to be available to learn, teach and coach the team on what is […]
The printing industry is fueled by innovation. You see it every day, all around you. And while this is not a new trend, the pace of innovation seems to have accelerated. But what does innovation really encompass? The new products coming out of the digital, inkjet and wide-format space are remarkable. And let’s not overlook […]
The rate and pace of change in customer buying behavior and in your print capabilities has accelerated. As you examine the relationships you have with your best customers today, take note of the things that may have changed over the last several years and what you can learn from them. Also look at the strategies […]
As a business leader, you are faced with making the choice between working in the business and working on the business. Finding the time to take your ideas, your aspirations, and turning them into results can be a challenge. Creating a focused action plan is one of the first steps leaders use to get from […]
Learning from your customers can lead to better account retention and new business opportunities. The first thing to learn from your customers is why they selected you in the first place. They had many choices, including the option to stay with the incumbent supplier. The second important area to learn is why they stay on […]
Sales, sales, sales. As the economy begins to take off, you are doing all you can to win your share of the business. How is that going? Granted, business in your region may not be at 100% yet. And as time goes by, there may be parts of the business that never fully re-emerge. But […]
Everyone wants to capitalize in the market rebound and participate in the economic recovery, right? Time and attendance will not, by themselves, ensure full involvement with these improving business conditions. And while the glimpses of better times can serve as a healing lotion for those who have endured difficult times, there is still some heavy […]
Your competitive advantage is your secret sauce. Michael Porter talks about competitive advantage as creating and sustaining superior performance. How would you have defined your competitive advantage prior to March 2020, and how has it changed this past year? Over the years, many print establishments sought their competitive advantage through diversification, and adding products […]
How many of your top 15 accounts are from customers you brought on board within the last 18 months? It’s understood that many of your customers will be just fine post COVID-19. It’s also understood that a select group will struggle to find their way back to their pre-COVID-19 ways. Finally, and unfortunately, you’ll have […]