Almost all the printers I speak with say that if they can get a client to visit them, take a tour, etc., that it dramatically increases their chances of winning the account. No arguments from me on this. Having a great facility can truly be a competitive advantage. So...
The effectiveness of the sales team in generating net new business remains an ongoing concern for most sales leaders and CEOs that I hear from. It’s not because they don’t want new business, for many it’s that they are busy being the account manager with the customers...
New customers are certainly hard to come by, and the last thing you want to do is lose a customer. That said, all customers are not the same. I’ve often used the phrase, all customers are good, some are just good-er than others. A strategic account review is designed...
Companies are reporting record year over year sales increases for the most recent year. We’ve seen many that have recorded increases greater than 20% from the prior year. Congratulations to them all. Yet these same companies are frustrated with the overall composition...
Winning new business has never been more important, and has never been more challenging. With that, you can’t afford to leave anything to chance. If you have a printing organization that is trying to secure accounts, versus transactions, you know that the solutions...
While cooling my heels waiting for one of my recent flights, the airline sent me a text forty minutes prior to our scheduled departure. The message says the flight coming in is departing late due to having to adjust weight issues. Not sure what that means, but OK....