Leverage Your Competitive Advantage in the Marketplace

Getting noticed in the marketplace has always been a challenge, even more so lately. There are competing communication channels and everyone is trying to stand out from the crowd. Positioning your company for success can begin by identifying and leveraging your strengths. The three areas that I believe most companies can stand out in are […]

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Use Ideas as a Competitive Advantage

Your customers buying habits have changed, your business mixed has changed, and things just aren’t the same as they once were. How has your business strategy changed? What have you put into place that allows you to get closer to your customers? Working towards being more of a customer-centric business has never been more important. […]

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Restock Your Sales Team’s Toolkit

Most likely, your latest offset press or digital device required special tools for maintenance or repair. As a result, you would make sure that operators had everything they needed. Having the right tools to do the job can make the work look effortless. Watch a good carpenter build or fix something and you’ll see that […]

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