Should you focus on taking care of the customers that you currently have, or place an emphasis on winning new business and new opportunities? The answer is yes – both. But now comes the hard part, which is how to do both effectively. Solid relationships enable...
A while back I asked if it was time to re-think the structure of your sales and client facing teams. Maybe you’ve had some reservations about how to make the transition. If you’re like many printing company owners, you’ve got an experienced group of sales folks who’ve...
Businesses have client facing teams that are made from a combination of business development reps, account managers, and customer service or project managers. Different companies have different titles for these groups, but they fill the role of hunting for new...
Great business leaders use passion to fuel their organizations. That passion could be about making money, providing opportunities to staff members, or serving customers. Maybe it’s about being the first to introduce the latest technology and steer the market or manage...
A growing sales trajectory can affect many areas of the business – especially the bottom line of your P&L statement. It can provide new opportunities for the staff and make it easier to reinvest into the company. But when a major customer departs, or the economic...
It starts with knowing what you are good at, and no, it’s probably not something highlighted on your equipment list. Your best clients will probably tell you that it begins with your understanding of their business, and understanding how they use print to help drive...