Congratulations! You just spent some real money on a new press. You’ve upgraded your capabilities with better technology and a stronger value proposition, much better than you had three years ago. That’s all good in an environment that static, but that’s not the...
Debt load or the age of your equipment isn’t always your biggest problem – the concern should be the percentage of your sales that’s sitting in the top two or three accounts. So, here’s what usually happens. You land that great account and before you know it,...
Let’s be honest, most sales meetings are viewed as a tax. You pull your team out of their normal paces, away from clients and prospects, into a room where a manager reads pipeline numbers everyone already is aware of. People leave feeling managed, and not motivated....
The market has changed at an unprecedented rate, your customers have changed, but a lot of print sales behaviors haven't. But with change, comes opportunity. The potential now lies in the ability and desire of the management team to refocus the direction of the sales...
If you don’t have the sales you need, nothing else matters. I believe this wholeheartedly. You can have the best equipment, an excellent team, an operation that runs lights out, and you’ll still lose ground. As the CEO of the business, you’re number one responsibility...
Stop bidding on jobs. Start winning accounts. This is a continuation of an earlier blog on chasing accounts. I see it happen all the time: a sales rep rushes to put together a competitive bid for a new prospect, asking everyone to sharpen their pencils to squeeze out...