Finding and earning new business has never been a cakewalk, it just seems like it’s even harder these days. Could be a mix of several factors. Some of the more established sales reps have reached cruising altitude and while they do a great job of nurturing their...
The Philie Group Blog
Sales
Thrive and Gain Insight Through Peer Groups
Being a member of a peer group is hard work. These groups are not for the thin skinned. For them to work, each member must be honest about their business and be prepared to give as much as they get. As Rocky Balboa once said, “The world ain’t all sunshine and...
Is Your Sales Strategy Perfect, or Is It Good?
What’s your sales strategy and how’s it working? Inquiring minds want to know. Sales and leadership teams have been refining the sales strategy for decades. What I see too often though is a strategy that gets diluted or just outright canceled because the key folks...
Congratulations, Now You Are the Sales Manager
Growing revenue in a printing business has never been more challenging. The clients are difficult to reach, the sales cycles for enterprise level accounts can be long, and the lines between customer service, account management, and actual selling are blurred. The good...
Could Your Business Become a Client Destination?
Almost all the printers I speak with say that if they can get a client to visit them, take a tour, etc., that it dramatically increases their chances of winning the account. No arguments from me on this. Having a great facility can truly be a competitive advantage. So...
Selling on Purpose: Win Your Share of the Market Redistribution
The effectiveness of the sales team in generating net new business remains an ongoing concern for most sales leaders and CEOs that I hear from. It’s not because they don’t want new business, for many it’s that they are busy being the account manager with the customers...