After a long pause, customers are beginning to go back to their offices and resume the business at hand. Not all, but many — and it certainly depends on what part of the country you’re in. It would be wishful thinking to imagine that the sales pipeline will fill to...
The Philie Group Blog
Sales Strategy
Strategic Alliances: Options for Recovery and Growth
Whether you were in the top 20% or the bottom 20% of the rankings, you know that the balance of 2020 will be a year of transformation. Both ends of the spectrum will work hard to get back to some sense of normal. While a recovery will undoubtedly appear, not all...
Update Your Customer Playbook to Increase Revenue and Margins
What are your customers and prospects trying to buy, and how does that compare with what are you selling? Is your team aligned with your customers buying process in today’s market — the what, how, and when? As you identify the different buyer roles and their needs,...
Re-Start with New Goggles
Situation analysis is critical in establishing long-term relationships with customers and managing a sustainable business. Managers use it to analyze the internal and external environment of an organization and the firm's own capabilities, customers, and business...
Rebuild From Your Strengths
Times of crisis are defining moments for you and your business. Whether it is a threat, or an opportunity to rebuild, retool and rethink your business depends on each owners unique situation. No doubt the volatility can create a great deal of anxiety for even the...
Customer Strategy for the Days Ahead
Where you are located and the demographics of your existing customer base largely determine the amount of print business you have during the current COVID-19 pandemic. The pain isn’t being evenly spread with some companies only mildly affected so far, while others...