This blog originally published in Printing Impressions. How’s your business? What are some of the key indicators you look at to gauge whether you’re on the right track or not? This subject came up when I was thinking of a cousin of mine that operates a small...
This blog originally published in Printing Impressions The echo’s of put me in coach, rang out from the back of the conference room when that big new project or sales lead was announced. Umm, they thought. Are they ready for this one and do they know what...
This blog originally published in Printing Impressions Tether, fasten, and link virtually mean the same thing — connect. So, what point am I trying to make? Getting connected to your customers, getting your services and technology connected, and getting your...
This blog originally published in Printing Impressions Having clear skies makes us feel safer when we travel in a plane. When the sky is cloudy, or stormy, we feel less safe when hurtling through the sky. How about your business, how much clarity do you have as...
This blog originally published in Printing Impressions What’s the sales goal this year and how many new customers do you need to reach your targets? Pretty simple question right? How will you build awareness and encourage folks who don’t know you yet to engage...
This blog originally published in Printing Impressions Are you a printer that uses technology to make the magic happen, or a technology company that happens to put ink on paper? You could argue semantics, but I don’t think so. This goes to the heart and soul of...