What is the greatest competitive advantage you have over your competition? Maybe you have several areas that you feel are a competitive advantages in the markets you serve. Ok, what are they? If I were to ask five people in your company what they were, would their...
Through this last year, businesses have been weathering the storm regarding supply chain issues, a tightening labor market, and inflation. Most of the leaders that I’ve spoken to, have done OK in managing through these headwinds. Some have done way better than OK, and...
If you are one of the many print businesses that are cruising past their 2019 revenue numbers, you can stop reading here. Just keep doing what you’ve been doing. If you are not one of those businesses, maybe you should look at the effectiveness of your marketing and...
A quick note to all sales leaders about your next sales meeting. When I observe some of the leading companies, there are three things that their sales teams are always working on — finding new customers, adding services and depth to existing relationships, and...
The definition of your client facing team has evolved over the years. For a long time, the sales rep was the only face the customer knew. Over time, and in more progressive businesses, the customer service and account management team began to take a more active role...
It's important to differentiate your strategy between existing customers and prospects. In one case you are looking for both retention and growth, in the other you are asking them to change their buying habits. The role of the sales leader is to be available to learn,...