Winning new business has never been more important, and has never been more challenging. With that, you can’t afford to leave anything to chance. If you have a printing organization that is trying to secure accounts, versus transactions, you know that the solutions...
The Philie Group Blog
Sales Strategy
Earning Your Customer’s Trust
While cooling my heels waiting for one of my recent flights, the airline sent me a text forty minutes prior to our scheduled departure. The message says the flight coming in is departing late due to having to adjust weight issues. Not sure what that means, but OK....
Leverage your Competitive Advantage to Win New Business
What is the greatest competitive advantage you have over your competition? Maybe you have several areas that you feel are a competitive advantages in the markets you serve. Ok, what are they? If I were to ask five people in your company what they were, would their...
Three Areas to Leverage Market Redistribution and Make Your Business Thrive
Through this last year, businesses have been weathering the storm regarding supply chain issues, a tightening labor market, and inflation. Most of the leaders that I’ve spoken to, have done OK in managing through these headwinds. Some have done way better than OK, and...
Winning New Business — Lead With Information, Leave With a Problem That Needs to be Solved
If you are one of the many print businesses that are cruising past their 2019 revenue numbers, you can stop reading here. Just keep doing what you’ve been doing. If you are not one of those businesses, maybe you should look at the effectiveness of your marketing and...
Your Next Sales Meeting
A quick note to all sales leaders about your next sales meeting. When I observe some of the leading companies, there are three things that their sales teams are always working on — finding new customers, adding services and depth to existing relationships, and...