Almost all the printers I speak with say that if they can get a client to visit them, take a tour, etc., that it dramatically increases their chances of winning the account. No arguments from me on this. Having a great facility can truly be a competitive advantage. So...
The effectiveness of the sales team in generating net new business remains an ongoing concern for most sales leaders and CEOs that I hear from. It’s not because they don’t want new business, for many it’s that they are busy being the account manager with the customers...
As you prepare to take your business from your current state to your desired future state, begin with a thoughtful examination of your internal resources. Your staff, equipment, technology, and how well you integrate those three areas to solve client problems. This...
New customers are certainly hard to come by, and the last thing you want to do is lose a customer. That said, all customers are not the same. I’ve often used the phrase, all customers are good, some are just good-er than others. A strategic account review is designed...
Companies are reporting record year over year sales increases for the most recent year. We’ve seen many that have recorded increases greater than 20% from the prior year. Congratulations to them all. Yet these same companies are frustrated with the overall composition...
Just as a ship relies on a compass and navigation tools to get from here to there, a business needs those same tools. A business relies on the goals to get from the current state to their future state – getting from here to there. Once the goals are established, the...