This blog originally published in Printing Impressions It’s that time of year when many are looking over their business results from the prior year. Which customers grew their business with you and which ones receded. And then there’s the ever elusive new business – how did that go for you this past year? If […]
This blog originally published in Printing Impressions As many print businesses thrive, expand their services, and continue to look for that next big thing, a reminder that strategy planning remains an important part of integrating that new initiative into your existing offering. I’m a big believer in business planning as the days of build […]
This blog originally published in Printing Impressions. Characteristics of top-performing companies cover a broad range of areas. While very few are exactly like, it been my experience that they do share many similar themes. These characteristics are woven into the fabric of who they are and how they operate. They are not from a textbook, […]
This blog originally published in Printing Impressions. Building a predictable sales model sounds great and it can work, but it is hard to do. Making sure that you and your team are up for the challenge is the first step in the process. In fact, it’s probably the most difficult step as you’ll find […]
This blog originally published in Printing Impressions. You probably have varying levels of relationships with your customer base. I’m not referencing whether or not you have become friends with your customer, but rather, what level of business relationship have you earned? There are three progressive tiers that I like to look at. And while […]
This blog originally published in Printing Impressions. Meaningful first time at bats with a new prospect are hard to come by these days. What’s a meaningful at bat? It’s a real opportunity that you’ve earned after you both have come to the conclusion that there’s a good fit between the two organizations, and that […]
This blog originally published in Printing Impressions What’s the sales goal this year and how many new customers do you need to reach your targets? Pretty simple question right? How will you build awareness and encourage folks who don’t know you yet to engage and become hand raisers? I’m seeing more and more businesses engage […]
This blog originally published in Printing Impressions Are you a printer that uses technology to make the magic happen, or a technology company that happens to put ink on paper? You could argue semantics, but I don’t think so. This goes to the heart and soul of your business and at its core, defines who […]
This blog originally published in Printing Impressions Aligning your sales, operations, and staffing efforts can be quite a feat. When it’s working, it can be a powerful thing. When it’s not, well, it’s not. What are the key factors that make the difference between the good, and not as good results? It could be communication, […]
This blog originally published in Printing Impressions The financials looked OK at year end, but if you examined how you got there, it wasn’t pretty. It’s amazing that some companies enjoy monthly sales volumes that might not deviate more than five percent up or down, while others ride a sales roller coaster that might include […]