Stop bidding on jobs. Start winning accounts. This is a continuation of an earlier blog on chasing accounts. I see it happen all the time: a sales rep rushes to put together a competitive bid for a new prospect, asking everyone to sharpen their pencils to squeeze out...
The sales department is humming. Reps coming in and out of the office, phones are ringing, emails are chiming, and the estimating department is backed up with many quotes to do – but the question I’ve got to ask is: are they busy with transactions and jobs, or are...
Every year, printing companies create a sales budget. After much tweaking, negotiating, and some wishful thinking, the numbers are finalized, the goal is clear, and everyone says, “Let’s do this!” However, the simple truth is a budget is just a number. It doesn’t tell...
“Structural change rewrites the rules. And structural change redefines our industry.” That statement was oh so relevant in the 2007 NAPL State of the Industry report. Nearly two decades later, that statement hasn’t aged – it’s matured. The opportunity...
As we come to the close of another year, I want to share my view of the top three things print leaders should lock in on as they press forward to the new year. These would be relevant whether they’re riding a holiday wave of business or staring at a little too...
What once defined success for most printers was how close their operations were to the customer, how many shifts they ran, their equipment list, and the strength of their relationships with the sales team. Well, these may be good reasons for customers to stay, I’m not...