In today's rapidly evolving printing industry, business owners face a critical strategic decision: whether to pursue steady, incremental growth or embrace a more aggressive, exponential growth trajectory. Both options carry risks – and I’m not convinced there’s a...
The Philie Group Blog
Sales Strategy
So …You Want to Sell Your Printing Business
When the waiter walks by your table in the restaurant, you raise your hand slightly to indicate that it’s time for the check because it’s time to go. If you are considering raising your hand and selling your business, let’s review some of the things that you can work...
Embracing Change and Innovation Is No Longer an Option
The printing industry, once a symbol of tradition and stability, continues to change with seismic shifts driven by technological advancements and changing customer preferences. In this rapidly evolving landscape, embracing change and innovation is no longer a choice;...
Customer Relationships, Retention, and Acquisition
Should you focus on taking care of the customers that you currently have, or place an emphasis on winning new business and new opportunities? The answer is yes – both. But now comes the hard part, which is how to do both effectively. Solid relationships enable...
A Parallel Path to Client Acquisition
A while back I asked if it was time to re-think the structure of your sales and client facing teams. Maybe you’ve had some reservations about how to make the transition. If you’re like many printing company owners, you’ve got an experienced group of sales folks who’ve...
Sales Prevention Departments
Businesses have client facing teams that are made from a combination of business development reps, account managers, and customer service or project managers. Different companies have different titles for these groups, but they fill the role of hunting for new...