Finding and earning new business has never been a cakewalk, it just seems like it’s even harder these days. Could be a mix of several factors. Some of the more established sales reps have reached cruising altitude and while they do a great job of nurturing their...
Being a member of a peer group is hard work. These groups are not for the thin skinned. For them to work, each member must be honest about their business and be prepared to give as much as they get. As Rocky Balboa once said, “The world ain’t all sunshine and...
What’s your sales strategy and how’s it working? Inquiring minds want to know. Sales and leadership teams have been refining the sales strategy for decades. What I see too often though is a strategy that gets diluted or just outright canceled because the key folks...
Growing revenue in a printing business has never been more challenging. The clients are difficult to reach, the sales cycles for enterprise level accounts can be long, and the lines between customer service, account management, and actual selling are blurred. The good...
Since you were a kid, you’ve been working to break through to the next level. It didn’t matter what it was. Whether it was the dance team tryouts, the next level little league squad, or the advanced math class, you put the time and effort into reaching that next...
Almost all the printers I speak with say that if they can get a client to visit them, take a tour, etc., that it dramatically increases their chances of winning the account. No arguments from me on this. Having a great facility can truly be a competitive advantage. So...