Learning from your customers can lead to better account retention and new business opportunities. The first thing to learn from your customers is why they selected you in the first place. They had many choices, including the option to stay with the incumbent supplier....
Sales, sales, sales. As the economy begins to take off, you are doing all you can to win your share of the business. How is that going? Granted, business in your region may not be at 100% yet. And as time goes by, there may be parts of the business that never fully...
I encourage you to re-visit Your Sales Team, Today and Tomorrow and Re-Think Your Sales Approach, Part Two. These two posts were based on a premise that the markets have changed and your customers have changed — can you say the same about your sales efforts? These...
Everyone wants to capitalize in the market rebound and participate in the economic recovery, right? Time and attendance will not, by themselves, ensure full involvement with these improving business conditions. And while the glimpses of better times can serve as a...
How many of your top 15 accounts are from customers you brought on board within the last 18 months? It’s understood that many of your customers will be just fine post COVID-19. It’s also understood that a select group will struggle to find their way back to their...
Things have changed this last year for many of your customers. How and where people work, how they shop and learn, and what they do for fun and recreation. It’s important to have a grasp on how those changes will impact your client base and how you effectively...