This blog originally published in Printing Impressions. Building a predictable sales model sounds great and it can work, but it is hard to do. Making sure that you and your team are up for the challenge is the first step in the process. In fact, it’s probably...
This blog originally published in Printing Impressions. You probably have varying levels of relationships with your customer base. I’m not referencing whether or not you have become friends with your customer, but rather, what level of business relationship...
This blog originally published in Printing Impressions. Meaningful first time at bats with a new prospect are hard to come by these days. What’s a meaningful at bat? It’s a real opportunity that you’ve earned after you both have come to the conclusion that...
This blog originally published in Printing Impressions. How’s your business? What are some of the key indicators you look at to gauge whether you’re on the right track or not? This subject came up when I was thinking of a cousin of mine that operates a small...
This blog originally published in Printing Impressions What’s the sales goal this year and how many new customers do you need to reach your targets? Pretty simple question right? How will you build awareness and encourage folks who don’t know you yet to engage...
This blog originally published in Printing Impressions Are you a printer that uses technology to make the magic happen, or a technology company that happens to put ink on paper? You could argue semantics, but I don’t think so. This goes to the heart and soul of...