“Structural change rewrites the rules. And structural change redefines our industry.” That statement was oh so relevant in the 2007 NAPL State of the Industry report. Nearly two decades later, that statement hasn’t aged – it’s matured. The opportunity...
As we come to the close of another year, I want to share my view of the top three things print leaders should lock in on as they press forward to the new year. These would be relevant whether they’re riding a holiday wave of business or staring at a little too...
What once defined success for most printers was how close their operations were to the customer, how many shifts they ran, their equipment list, and the strength of their relationships with the sales team. Well, these may be good reasons for customers to stay, I’m not...
Print business leaders often think the biggest challenges are talent, technology, or market conditions. Not dismissing these at all, but one that is often overlooked is internal, the belief that we’re already doing all we can. This mindset can quietly cap growth,...
In most of the printing companies I’ve known, sales energy naturally gravitates toward customer retention. And that’s understandable as these are the relationships that pay the bills, keep presses running, and builds trust over time. Sales reps and account managers...
Every printing company has those standout customers. You know the ones—they trust you, rely on you, and treat you like a true partner. They call you when the stakes are high because they believe you’ll deliver. Over time, you’ve earned that “trusted advisor” status,...