Your Customer Value – is it a Strategic Asset, and is it Really Important?

This blog originally published in Printing Impressions   The key attributes that determine your customer value go well beyond measuring their annual sales. Areas that I believe lead to enhanced customer value include (in no particular order) profitability; loyalty; number of transactions; and the costs to support those transactions, growth, vertical market, significance (them to […]

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Strategy Planning on a Note Card

This blog originally published in Printing Impressions   As many print businesses thrive, expand their services, and continue to look for that next big thing, a reminder that strategy planning remains an important part of integrating that new initiative into your existing offering. I’m a big believer in business planning as the days of build […]

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Top-Performing Companies Connect the Dots for Customer Success

This blog originally published in Printing Impressions.   Characteristics of top-performing companies cover a broad range of areas. While very few are exactly like, it been my experience that they do share many similar themes. These characteristics are woven into the fabric of who they are and how they operate. They are not from a textbook, […]

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Validate Your Seat at the Table

This blog originally published in Printing Impressions.   You probably have varying levels of relationships with your customer base. I’m not referencing whether or not you have become friends with your customer, but rather, what level of business relationship have you earned? There are three progressive tiers that I like to look at. And while […]

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The Importance of Integrating Cultures During an Acquisition

This blog originally published in Printing Impressions   The good news is that the acquisition closed and the puzzle pieces are starting to come together. The clients were all contacted and the vibe was that they are all in and excited about the two companies joining forces. So, the hard part is over right? Well, the […]

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3 Keys for Your Go-To-Market Playbook

This blog originally published in Printing Impressions   Having a plan is important, right? We all need a plan. The difference between having a client-facing, go-to-market plan that identifies and delivers the meaningful and relevant things that make a difference to your prospects and clients and not having one can be the difference between sustained growth […]

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