Since you were a kid, you’ve been working to break through to the next level. It didn’t matter what it was. Whether it was the dance team tryouts, the next level little league squad, or the advanced math class, you put the time and effort into reaching that next...
Almost all the printers I speak with say that if they can get a client to visit them, take a tour, etc., that it dramatically increases their chances of winning the account. No arguments from me on this. Having a great facility can truly be a competitive advantage. So...
The effectiveness of the sales team in generating net new business remains an ongoing concern for most sales leaders and CEOs that I hear from. It’s not because they don’t want new business, for many it’s that they are busy being the account manager with the customers...
As you prepare to take your business from your current state to your desired future state, begin with a thoughtful examination of your internal resources. Your staff, equipment, technology, and how well you integrate those three areas to solve client problems. This...
Just as a ship relies on a compass and navigation tools to get from here to there, a business needs those same tools. A business relies on the goals to get from the current state to their future state – getting from here to there. Once the goals are established, the...
While many print businesses are posting great results for the year, there are others that haven’t fared as well. Why? Could be several things. Might be that their customer base has not rebounded since the pandemic. Their customer graphics – the geo, demo, and...