Getting noticed in the marketplace has always been a challenge, even more so lately. There are competing communication channels and everyone is trying to stand out from the crowd. Positioning your company for success can begin by identifying and leveraging your strengths. The three areas that I believe most companies can stand out in are […]
Being the leader of the business means knowing, and doing the right things. You and your team have worked diligently throughout the recovery phase of the economic pause and you see light at the end of the tunnel. The first question is, is it daylight or another train? Let’s go with daylight! Once the […]
Leading is not a sometimes thing. As you work to transition your business, the strength and consistency of your leadership has never been more important. Your stakeholders are depending on you to chart a path forward. While the adversity and uncertainty in the marketplace certainly create headwinds, you and your team will be counted on […]
Where you are, where you are going, and how you will get there are critical questions you need to answer for your business. Sustained success also requires an understanding of how you make money, what you really believe in, and how you clearly differentiate yourself in the marketplace. Leaders and senior teams work hard at […]
You have faced market downturns in the past, but the upheaval that most print companies are facing today is unprecedented. The mix of your client portfolio has greatly affected the degree to which you need to rebuild your customer base. If this crisis has thrown you a curveball and you find yourself with a sudden […]
What is an agile company and why is it important? I think of agile companies as those that are process driven. They have a defined decision making process. They take advantage of changes to the marketplace and have a management structure that is leadership team based and forward thinking. Whenever somebody’s looking at their business […]
Transforming your business can mean different things to different organizations, based on their current situation. It can be a strong company that is trying to get better, or it could be a company that is struggling and has to get better. Changing the trajectory of your business while protecting your core business has its own […]
Whether you’re the CEO, a senior leader, or a sales representative, you’re working hard every day to refill your business pipeline. Three factors will impact your recovery from the COVID-19 health crisis. Focus on the business impact you experienced, your timing, and your sense of urgency going forward. Your World Today Start with a realistic […]
There is a distinct market redistribution going on in our world today. Your customer mix, products and volume are all changing. You did not ask for this to happen and neither did your customers, but here we are. Senior leaders are having a difficult time getting a handle on what their specific needs will be. […]
When was the last time you took a hard look at how well your business executes? Some basics include, did we get the project right, did we get it out on time and did the client like it? How about, did we do it within the budget that the client agreed to? Here’s another, did […]