Growing revenue in a printing business has never been more challenging. The clients are difficult to reach, the sales cycles for enterprise level accounts can be long, and the lines between customer service, account management, and actual selling are blurred. The good...
Since you were a kid, you’ve been working to break through to the next level. It didn’t matter what it was. Whether it was the dance team tryouts, the next level little league squad, or the advanced math class, you put the time and effort into reaching that next...
Almost all the printers I speak with say that if they can get a client to visit them, take a tour, etc., that it dramatically increases their chances of winning the account. No arguments from me on this. Having a great facility can truly be a competitive advantage. So...
The effectiveness of the sales team in generating net new business remains an ongoing concern for most sales leaders and CEOs that I hear from. It’s not because they don’t want new business, for many it’s that they are busy being the account manager with the customers...
As you prepare to take your business from your current state to your desired future state, begin with a thoughtful examination of your internal resources. Your staff, equipment, technology, and how well you integrate those three areas to solve client problems. This...
New customers are certainly hard to come by, and the last thing you want to do is lose a customer. That said, all customers are not the same. I’ve often used the phrase, all customers are good, some are just good-er than others. A strategic account review is designed...