The printing industry, once a symbol of tradition and stability, continues to change with seismic shifts driven by technological advancements and changing customer preferences. In this rapidly evolving landscape, embracing change and innovation is no longer a choice;...
Should you focus on taking care of the customers that you currently have, or place an emphasis on winning new business and new opportunities? The answer is yes – both. But now comes the hard part, which is how to do both effectively. Solid relationships enable...
A while back I asked if it was time to re-think the structure of your sales and client facing teams. Maybe you’ve had some reservations about how to make the transition. If you’re like many printing company owners, you’ve got an experienced group of sales folks who’ve...
Businesses have client facing teams that are made from a combination of business development reps, account managers, and customer service or project managers. Different companies have different titles for these groups, but they fill the role of hunting for new...
It starts with knowing what you are good at, and no, it’s probably not something highlighted on your equipment list. Your best clients will probably tell you that it begins with your understanding of their business, and understanding how they use print to help drive...
Finding and earning new business has never been a cakewalk, it just seems like it’s even harder these days. Could be a mix of several factors. Some of the more established sales reps have reached cruising altitude and while they do a great job of nurturing their...