As we come to the close of another year, I want to share my view of the top three things print leaders should lock in on as they press forward to the new year. These would be relevant whether they’re riding a holiday wave of business or staring at a little too...
What once defined success for most printers was how close their operations were to the customer, how many shifts they ran, their equipment list, and the strength of their relationships with the sales team. Well, these may be good reasons for customers to stay, I’m not...
The world of sales has changed, and not just because of technology. The change runs deeper than new tools or platforms. It’s about how we connect, how we add value, and how we build trust. The strongest salespeople today aren’t the loudest, the busiest, or the most...
In most of the printing companies I’ve known, sales energy naturally gravitates toward customer retention. And that’s understandable as these are the relationships that pay the bills, keep presses running, and builds trust over time. Sales reps and account managers...
What’s the next big thing you’re working on as the CEO of your business?Is it an offensive move or a defensive one? Or is it both? Most printing company leaders I talk to can rattle off a few of their key priorities. Maybe it’s new equipment, a technology enhancement,...
Printing companies don’t become market leaders by accident. The ones that can consistently deliver on time, win the right kind of work and make it easy for customers to say “yes” aren’t just lucky. Although being lucky sometimes isn’t a bad thing. Overall, they are...