Best business practices include re-examining your processes and procedures to make sure that they remain relevant. This review becomes crucial during major transitions in the marketplace. As I wrote in Prepare for the All-Clear: 4-Takeaways, “your value proposition and ability to offer high-value solutions and insight may be your key to creating and closing new […]
Most likely, your latest offset press or digital device required special tools for maintenance or repair. As a result, you would make sure that operators had everything they needed. Having the right tools to do the job can make the work look effortless. Watch a good carpenter build or fix something and you’ll see that […]
What are your customers and prospects trying to buy, and how does that compare with what are you selling? Is your team aligned with your customers buying process in today’s market — the what, how, and when? As you identify the different buyer roles and their needs, you’ll also have to approach them appropriately. This […]
This blog originally published in Printing Impressions. Characteristics of top-performing companies cover a broad range of areas. While very few are exactly like, it been my experience that they do share many similar themes. These characteristics are woven into the fabric of who they are and how they operate. They are not from a textbook, […]
This blog originally published in Printing Impressions. Building a predictable sales model sounds great and it can work, but it is hard to do. Making sure that you and your team are up for the challenge is the first step in the process. In fact, it’s probably the most difficult step as you’ll find […]
This blog originally published in Printing Impressions. You probably have varying levels of relationships with your customer base. I’m not referencing whether or not you have become friends with your customer, but rather, what level of business relationship have you earned? There are three progressive tiers that I like to look at. And while […]
This blog originally published in Printing Impressions. Meaningful first time at bats with a new prospect are hard to come by these days. What’s a meaningful at bat? It’s a real opportunity that you’ve earned after you both have come to the conclusion that there’s a good fit between the two organizations, and that […]
This blog originally published in Printing Impressions. How’s your business? What are some of the key indicators you look at to gauge whether you’re on the right track or not? This subject came up when I was thinking of a cousin of mine that operates a small restaurant. It’s a small-town local eatery, the […]
This blog originally published in Printing Impressions What’s the sales goal this year and how many new customers do you need to reach your targets? Pretty simple question right? How will you build awareness and encourage folks who don’t know you yet to engage and become hand raisers? I’m seeing more and more businesses engage […]
This blog originally published in Printing Impressions Are you a printer that uses technology to make the magic happen, or a technology company that happens to put ink on paper? You could argue semantics, but I don’t think so. This goes to the heart and soul of your business and at its core, defines who […]