This blog originally published in Printing Impressions What’s the sales goal this year and how many new customers do you need to reach your targets? Pretty simple question right? How will you build awareness and encourage folks who don’t know you yet to engage and become hand raisers? I’m seeing more and more businesses engage […]
This blog originally published in Printing Impressions Are you a printer that uses technology to make the magic happen, or a technology company that happens to put ink on paper? You could argue semantics, but I don’t think so. This goes to the heart and soul of your business and at its core, defines who […]
This blog originally published in Printing Impressions The financials looked OK at year end, but if you examined how you got there, it wasn’t pretty. It’s amazing that some companies enjoy monthly sales volumes that might not deviate more than five percent up or down, while others ride a sales roller coaster that might include […]
This blog originally published in Printing Impressions Which is better, the business you have today or the business you think you want in the future – a challenging question for any business leader. It’s not an easy question to answer and it’s generally not answered with a simple yes, or no. Many companies got to […]
This blog originally published in Printing Impressions. Sales, sales, sales. Everybody wants more sales and some manage to get more sales than others. The secret sauce is… that there probably isn’t a secret sauce. By that I mean there are many ways to increase your business and not just one thing. For example, just when […]
This blog originally published in Printing Impressions. Your coming off of a great year, so congratulations! What are you going to do now, raise the bar or lower it? There are many factors that lead to a successful year and the best way to continually improve is to learn and understand why you were successful. […]
This blog originally published in Printing Impressions. The typical questions include are we paying enough, too much, and what’s the best plan for my business? I think that it really goes deeper than this. And like most issues, there are two sides, if not three, to every story. Never one to shy away from a […]
This blog originally published in Printing Impressions. You live it every day. You wake up to phone alarm, a riff from your favorite song or perhaps one of the standard tones that sounds like a tug boat is actually in the next room. After a quick check on the traffic from a map app, you […]
This blog originally published in Printing Impressions. You know, the Why question. Why are you really in business? Sounds simple enough but when you drill-down, the thought of answering this question can take many different directions. Ask the question to your management team, and then your sales team, and well, you see where I’m going […]
This blog originally published in Printing Impressions More and more printing companies have added, or are adding adjacent services to offer to their clients, which complement their core offset and digital capabilities. This opens the door to many new and important opportunities that help their clients communicate more effectively, and help them to drive […]