This blog originally published in Printing Impressions. All customers are good, some are just better than the others. Or are they? It’s amazing what you can earn from your clients, if you take the time to engage and go beyond the transaction. Do this with your...
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Why You Should Manage Your Accounts and Sales Efforts Like a Business
This blog originally published in Printing Impressions. How’s your business? What are some of the key indicators you look at to gauge whether you’re on the right track or not? This subject came up when I was thinking of a cousin of mine that operates a small...
The Importance of Integrating Cultures During an Acquisition
This blog originally published in Printing Impressions The good news is that the acquisition closed and the puzzle pieces are starting to come together. The clients were all contacted and the vibe was that they are all in and excited about the two companies...
Tether, Fasten and Link Your Communication Efforts
This blog originally published in Printing Impressions Tether, fasten, and link virtually mean the same thing — connect. So, what point am I trying to make? Getting connected to your customers, getting your services and technology connected, and getting your...
Your Leadership Team – Reaching Your Profit Potential
This blog originally published in Printing Impressions What does your leadership team look like? It should include your key managers and company leaders, those who play a significant role in making your clients happy doing business with you, attract the best...
Two Ideas to Align your Marketing and Sales Efforts
This blog originally published in Printing Impressions What’s the sales goal this year and how many new customers do you need to reach your targets? Pretty simple question right? How will you build awareness and encourage folks who don’t know you yet to engage...