Why are you in sales? No, this isn’t a trick question, why are you in sales? I know, you like to help people right? Or is it about the money you can make or perhaps the freedom of not being tethered to a desk or operating a machine? For every sales rep there’s a...
The Philie Group Blog
Printing
A Framework For Achieving Results
Where you are, where you are going, and how you will get there are critical questions you need to answer for your business. Sustained success also requires an understanding of how you make money, what you really believe in, and how you clearly differentiate yourself...
Five Ideas to Get Traction in Your Printing Business
The ebbs and flows of the business cycles have been around forever. They are 10 times as tough though, when combined with a health crisis and an economic shut down. That’s the world we live in today. Working from home (WFH) has been a major adjustment for all...
Innovators Regroup, Recover, And Redirect
Industry leaders always keep a keen eye on where their clients are going and what’s happening with the latest technology. Through good times and bad. They have good sense and can make the business case for connecting those two points. Innovators provide their teams...
Update Your Customer Playbook to Increase Revenue and Margins
What are your customers and prospects trying to buy, and how does that compare with what are you selling? Is your team aligned with your customers buying process in today’s market — the what, how, and when? As you identify the different buyer roles and their needs,...
Customer Strategy for the Days Ahead
Where you are located and the demographics of your existing customer base largely determine the amount of print business you have during the current COVID-19 pandemic. The pain isn’t being evenly spread with some companies only mildly affected so far, while others...