If you are one of the many print businesses that are cruising past their 2019 revenue numbers, you can stop reading here. Just keep doing what you’ve been doing. If you are not one of those businesses, maybe you should look at the effectiveness of your marketing and...
The Philie Group Blog
Printing
Value-Added Break Even — Know What Day You Start Making Money
Having your hands firmly on the wheel while you’re navigating the s-curves of your favorite mountain roadway can be both thrilling and exhilarating. Those two words though, shouldn’t be the adjectives you use to describe how you run your business. What words do you...
Evaluating the Effectiveness of Your Leadership Team
There’s a saying that if it moves, you should measure it. Well I’m not sure if your senior leadership team moves, you should be measuring the effectiveness of the group. It’s one thing to do a performance review on each individual, as they are evaluated based on the...
Three Factors to Help Lead a Complex Business
Innovators and industry leaders can make managing a complex business look easy. Some may look at those businesses and say they are successful because they have the best people, or great clients. By looking under the hood though, you might also find that they have...
Customer Retention and New Business Strategy Clues From Your Customers
Learning from your customers can lead to better account retention and new business opportunities. The first thing to learn from your customers is why they selected you in the first place. They had many choices, including the option to stay with the incumbent supplier....
Your Competitive Advantage in This New Environment
Your competitive advantage is your secret sauce. Michael Porter talks about competitive advantage as creating and sustaining superior performance. How would you have defined your competitive advantage prior to March 2020, and how has it changed this past year? ...