Why are you in sales? No, this isn’t a trick question, why are you in sales? I know, you like to help people right? Or is it about the money you can make or perhaps the freedom of not being tethered to a desk or operating a machine? For every sales rep there’s a slightly […]
Where you are, where you are going, and how you will get there are critical questions you need to answer for your business. Sustained success also requires an understanding of how you make money, what you really believe in, and how you clearly differentiate yourself in the marketplace. Leaders and senior teams work hard at […]
The ebbs and flows of the business cycles have been around forever. They are 10 times as tough though, when combined with a health crisis and an economic shut down. That’s the world we live in today. Working from home (WFH) has been a major adjustment for all of us — your staff and […]
Industry leaders always keep a keen eye on where their clients are going and what’s happening with the latest technology. Through good times and bad. They have good sense and can make the business case for connecting those two points. Innovators provide their teams with the right technology to build their competitive advantage in the […]
What are your customers and prospects trying to buy, and how does that compare with what are you selling? Is your team aligned with your customers buying process in today’s market — the what, how, and when? As you identify the different buyer roles and their needs, you’ll also have to approach them appropriately. This […]
Where you are located and the demographics of your existing customer base largely determine the amount of print business you have during the current COVID-19 pandemic. The pain isn’t being evenly spread with some companies only mildly affected so far, while others have come to a standstill. The initial focus is the safety and health […]
Triggering events can cause disruption to any business. Disruption can lead to new opportunities, or become huge challenges. One determining factor is the baseline from which you are working from. That is, where were you and how could these changes have an effect on your business. Today we contend with a world-wide pandemic that poses […]
Over the last several weeks as the COVID19 virus was making its way into and across North America, I was trying to relate it to the past times that I’ve experienced and the lessons learned. At times it’s akin to being in a MASH unit, a constant whirl of triage. We are also finding, that […]
This blog originally published in Printing Impressions No one signs up for adversity. No one signs up for having to deal with a global pandemic. No one knows for sure how long and to what degree business, and life, will be effected. And these conditions no doubt are unpredictable at best. But you know […]
This blog originally published in Printing Impressions It’s that time of year when many are looking over their business results from the prior year. Which customers grew their business with you and which ones receded. And then there’s the ever elusive new business – how did that go for you this past year? If […]