There is a distinct market redistribution going on in our world today. Your customer mix, products and volume are all changing. You did not ask for this to happen and neither did your customers, but here we are. Senior leaders are having a difficult time getting a handle on what their specific needs will be. The amount of people on staff as well as the skills necessary are under review. And that’s not even taking into account the new challenges. Business development in a virtual — working from home world — will be much different.
No doubt, uncertain times make it very difficult to work in the business as well as on it. As they say, it’s difficult to think long term while you’re knee-deep in alligators.
No offense to the alligators. Companies with solid leadership teams have been able to candidly discuss these key issues. They are working together to reach the best solutions based on what they know. And even then, it can remain a moving target.
What we have seen is that help, advice and new ideas are available from a variety of resources. From the industry publications and trade associations to individuals contributing ideas through social media, there are many good ideas out there. If you are fortunate enough to be part of a peer group, these relationships become extremely valuable resources during these challenging times.
In addition, make sure to take advantage of your relationships with the professionals in your business. These include your banking relationships, your accounting firm, insurance and industry advisers. You should rely on them to help you make the best decisions for your organization as well as to challenge your thought process. While they may seem like a pebble in your shoe at times, they are there to help.
It’s important that you have a clear picture of where you want to go, a map of how to get there, and engage your team to make it happen. Don’t try to do it all by yourself — tap into the network that you have developed and can trust to help make the best and most timely decisions. If you have any comments or thoughts as to how you’ve approached these issues, please send me a note or include them below.
Mike Philie can help validate what’s working and what may need to change in your business. Changing the trajectory of a business is difficult to do while simultaneously operating the core competencies. Mike provides strategy and insight to owners and CEOs in the Graphic Communications Industry by providing direct and realistic advice, not being afraid to voice the unpopular opinion and helping leaders navigate change through a common sense and practical approach. Learn more at www.philiegroup.com, LinkedIn or email at email@example.com.
This blog originally published in Printing Impressions.