There’s an argument some make that the pandemic did not cause all the hiring challenges that printers face today, but what the pandemic did was accelerate trends that were already in place. What do you think? I believe that the trends were already visible, and whether...
It's important to differentiate your strategy between existing customers and prospects. In one case you are looking for both retention and growth, in the other you are asking them to change their buying habits. The role of the sales leader is to be available to learn,...
When you first meet them, they are charismatic, curious, and always ready to help. They excel at developing relationships and use them to leverage what they need to succeed. They can often view the rules of engagement as suggestions, or meant for someone else. And,...
As a business leader, you are faced with making the choice between working in the business and working on the business. Finding the time to take your ideas, your aspirations, and turning them into results can be a challenge. Creating a focused action plan is one of...
Learning from your customers can lead to better account retention and new business opportunities. The first thing to learn from your customers is why they selected you in the first place. They had many choices, including the option to stay with the incumbent supplier....
The printing industry is lead by entrepreneurs who started a business to fulfill their vision. And guess what, those entrepreneurs had families. Those families are often engaged in the business. At times it could be brothers or sisters, and ultimately leads to adding...