Where you are located and the demographics of your existing customer base largely determine the amount of print business you have during the current COVID-19 pandemic. The pain isn’t being evenly spread with some companies only mildly affected so far, while others...
Triggering events can cause disruption to any business. Disruption can lead to new opportunities, or become huge challenges. One determining factor is the baseline from which you are working from. That is, where were you and how could these changes have an effect on...
Over the last several weeks as the COVID19 virus was making its way into and across North America, I was trying to relate it to the past times that I’ve experienced and the lessons learned. At times it’s akin to being in a MASH unit, a constant whirl of triage. We are...
This blog originally published in Printing Impressions No one signs up for adversity. No one signs up for having to deal with a global pandemic. No one knows for sure how long and to what degree business, and life, will be effected. And these conditions no...
This blog originally published in Printing Impressions The key attributes that determine your customer value go well beyond measuring their annual sales. Areas that I believe lead to enhanced customer value include (in no particular order) profitability;...
This blog originally published in Printing Impressions It’s that time of year when many are looking over their business results from the prior year. Which customers grew their business with you and which ones receded. And then there’s the ever elusive new...