Your competitive advantage is your secret sauce. Michael Porter talks about competitive advantage as creating and sustaining superior performance. How would you have defined your competitive advantage prior to March 2020, and how has it changed this past year? ...
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Your Sales Scorecard: Time for New Habits?
How many of your top 15 accounts are from customers you brought on board within the last 18 months? It’s understood that many of your customers will be just fine post COVID-19. It’s also understood that a select group will struggle to find their way back to their...
Turn Your KPIs Into Actionable Steps
Most management meetings include a recital of the latest Key Performance Indicators (KPIs) for the business. As they are read out loud, some take notes and others nod their heads. A few questions are asked and once complete, the meeting proceeds to the next agenda...
Listen to Your Business, It’s Trying to Tell You Something
Do you hear that? What? That! It’s your business trying to tell you something. It’s your business telling you what’s going on with your staff, your process and procedures, your customers, your competitors, and your suppliers. Listen closely as some of the sounds may...
Calibrating Your Customer Communication Strategy
Things have changed this last year for many of your customers. How and where people work, how they shop and learn, and what they do for fun and recreation. It’s important to have a grasp on how those changes will impact your client base and how you effectively...
Set Your Team Up For Success
When you participate in a sporting event you know the rules of the game, the consequences of breaking the rules (fouls or penalties), how to accumulate points and how to prevent your opponent from scoring and lastly, how to win. We’ve been doing this since we were...