Almost all the printers I speak with say that if they can get a client to visit them, take a tour, etc., that it dramatically increases their chances of winning the account. No arguments from me on this. Having a great facility can truly be a competitive advantage. So...
The effectiveness of the sales team in generating net new business remains an ongoing concern for most sales leaders and CEOs that I hear from. It’s not because they don’t want new business, for many it’s that they are busy being the account manager with the customers...
As you prepare to take your business from your current state to your desired future state, begin with a thoughtful examination of your internal resources. Your staff, equipment, technology, and how well you integrate those three areas to solve client problems. This...
New customers are certainly hard to come by, and the last thing you want to do is lose a customer. That said, all customers are not the same. I’ve often used the phrase, all customers are good, some are just good-er than others. A strategic account review is designed...
Technology has always been a big part of the printing industry. Every time there’s been a major advancement in capabilities, technology played a central role. A trend that we see more of today is how the leaders optimize technology to run the business. This enables...
In the quest for machine productivity and efficiency, what can get lost is how well you are doing at completing projects. After all, we can’t invoice the project until it is shipped or in the mail. We see company KPIs with all types of metrics on speeds and feeds and...