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Inflection Points and Designing Your Path Forward

Inflection Points and Designing Your Path Forward

After a long pause, customers are beginning to go back to their offices and resume the business at hand. Not all customers, but many. The rate and pace of re-entry is influenced by what part of the country and which market segments your customers are in. It would be...

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Update Your Sales Leadership Strategy

Update Your Sales Leadership Strategy

It's important to differentiate your strategy between existing customers and prospects. In one case you are looking for both retention and growth, in the other you are asking them to change their buying habits. The role of the sales leader is to be available to learn,...

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Sales Renegades and the Impact to your Business

Sales Renegades and the Impact to your Business

When you first meet them, they are charismatic, curious, and always ready to help. They excel at developing relationships and use them to leverage what they need to succeed. They can often view the rules of engagement as suggestions, or meant for someone else. And,...

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Sales Strategy for Existing and New Opportunities

Sales Strategy for Existing and New Opportunities

It’s important to differentiate your strategy between existing customers and prospects. In one case you are looking for both retention and growth, in the other you are asking them to change their buying habits. The role of the sales leader is to be available to learn,...

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Innovation and Your Business Model

Innovation and Your Business Model

The printing industry is fueled by innovation. You see it every day, all around you. And while this is not a new trend, the pace of innovation seems to have accelerated. But what does innovation really encompass? The new products coming out of the digital, inkjet and...

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Three Ideas to Add to Your Print Sales Scorecard

Three Ideas to Add to Your Print Sales Scorecard

The rate and pace of change in customer buying behavior and print capabilities has accelerated. As you examine the relationships you have with your best customers today, take note of the things that may have changed over the last several years and what you can learn...

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