Things have changed this last year for many of your customers. How and where people work, how they shop and learn, and what they do for fun and recreation. It’s important to have a grasp on how those changes will impact your client base and how you effectively...
The print market recovery has begun to show signs of life. Not everyone was affected equally early on, and the rebound has shown to be inconsistent throughout the regions. We hear of many firms looking forward to getting back to normal — that may take some time still,...
Getting noticed in the marketplace has always been a challenge, even more so lately. There are competing communication channels and everyone is trying to stand out from the crowd. Positioning your company for success can begin by identifying and leveraging your...
Why are you in sales? No, this isn’t a trick question, why are you in sales? I know, you like to help people right? Or is it about the money you can make or perhaps the freedom of not being tethered to a desk or operating a machine? For every sales rep there’s a...
You have faced market downturns in the past, but the upheaval that most print companies are facing today is unprecedented. The mix of your client portfolio has greatly affected the degree to which you need to rebuild your customer base. If this crisis has thrown you a...
Your customers buying habits have changed, your business mixed has changed, and things just aren’t the same as they once were. How has your business strategy changed? What have you put into place that allows you to get closer to your customers? Working towards being...