This blog originally published in Printing Impressions What’s the sales goal this year and how many new customers do you need to reach your targets? Pretty simple question right? How will you build awareness and encourage folks who don’t know you yet to engage...
This blog originally published in Printing Impressions Are you a printer that uses technology to make the magic happen, or a technology company that happens to put ink on paper? You could argue semantics, but I don’t think so. This goes to the heart and soul of...
This blog originally published in Printing Impressions Aligning your sales, operations, and staffing efforts can be quite a feat. When it’s working, it can be a powerful thing. When it’s not, well, it’s not. What are the key factors that make the difference...
This blog originally published in Printing Impressions The financials looked OK at year end, but if you examined how you got there, it wasn’t pretty. It’s amazing that some companies enjoy monthly sales volumes that might not deviate more than five percent up...
This blog originally published in Printing Impressions Which is better, the business you have today or the business you think you want in the future – a challenging question for any business leader. It’s not an easy question to answer and it’s generally not...
This blog originally published in Printing Impressions. The effectiveness of the sales team remains an ongoing concern for most sales leaders and CEO’s in the Graphic Communications industry. How many of your reps made budget last year or increased their sales...