This blog originally published in Printing Impressions No one signs up for adversity. No one signs up for having to deal with a global pandemic. No one knows for sure how long and to what degree business, and life, will be effected. And these conditions no...
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Your Customer Value – is it a Strategic Asset, and is it Really Important?
This blog originally published in Printing Impressions The key attributes that determine your customer value go well beyond measuring their annual sales. Areas that I believe lead to enhanced customer value include (in no particular order) profitability;...
Control Customer Attrition and Grow Your Business
This blog originally published in Printing Impressions It’s that time of year when many are looking over their business results from the prior year. Which customers grew their business with you and which ones receded. And then there’s the ever elusive new...
Your Business is One Team, with One Jersey
This blog originally published in Printing Impressions. Some are on offense, some are on defense, and some are on special teams. Heck, some are on the practice squad and may never see the opposing team or ever make a road game. But you know what they have in...
Strategy Planning on a Note Card
This blog originally published in Printing Impressions As many print businesses thrive, expand their services, and continue to look for that next big thing, a reminder that strategy planning remains an important part of integrating that new initiative into your...
Top-Performing Companies Connect the Dots for Customer Success
This blog originally published in Printing Impressions. Characteristics of top-performing companies cover a broad range of areas. While very few are exactly like, it been my experience that they do share many similar themes. These characteristics are woven into...