Every year, printing companies create a sales budget. After much tweaking, negotiating, and some wishful thinking, the numbers are finalized, the goal is clear, and everyone says, “Let’s do this!” However, the simple truth is a budget is just a number. It doesn’t tell...
It’s easy to get caught up in the mindset of being a train conductor. Your daily objectives are to keep the engines gassed up, and the schedules tight. With additional goals of keeping the day-to-day operations gliding along without going off the rails, especially in...
As we come to the close of another year, I want to share my view of the top three things print leaders should lock in on as they press forward to the new year. These would be relevant whether they’re riding a holiday wave of business or staring at a little too...
What once defined success for most printers was how close their operations were to the customer, how many shifts they ran, their equipment list, and the strength of their relationships with the sales team. Well, these may be good reasons for customers to stay, I’m not...
If there’s one universal truth in leadership, especially in the print industry it’s this: it’s awfully hard to lead others when you’re still trying to lead yourself. You can have the title, the corner office, the decades of experience, and the reputation for “knowing...
The world of sales has changed, and not just because of technology. The change runs deeper than new tools or platforms. It’s about how we connect, how we add value, and how we build trust. The strongest salespeople today aren’t the loudest, the busiest, or the most...