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The Value of Strategic Account Positioning

The Value of Strategic Account Positioning

Stop bidding on jobs. Start winning accounts. This is a continuation of an earlier blog on chasing accounts. I see it happen all the time: a sales rep rushes to put together a competitive bid for a new prospect, asking everyone to sharpen their pencils to squeeze out...

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Catch and Promote Your Rising Stars

Catch and Promote Your Rising Stars

We’ve seen this movie before. You’ve got a press or bindery operator who can fix any mechanical or technical issue in seconds. They’re the ones who save the jobs that go sideways. But here’s the question that needs to be asked: what if keeping them on the production...

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Stop Chasing Jobs and Start Winning Accounts

Stop Chasing Jobs and Start Winning Accounts

The sales department is humming. Reps coming in and out of the office, phones are ringing, emails are chiming, and the estimating department is backed up with many quotes to do – but the question I’ve got to ask is: are they busy with transactions and jobs, or are...

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The Rules Changed. The Opportunity Didn’t.

The Rules Changed. The Opportunity Didn’t.

“Structural change rewrites the rules. And structural change redefines our industry.” That statement was oh so relevant in the 2007 NAPL State of the Industry report.  Nearly two decades later, that statement hasn’t aged – it’s matured. The opportunity...

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Why Clarity is Your New Superpower

Why Clarity is Your New Superpower

As we come to the close of another year, I want to share my view of the top three things print leaders should lock in on as they press forward to the new year. These would be relevant whether they’re riding a holiday wave of business or staring at a little too...

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