I encourage you to re-visit Your Sales Team, Today and Tomorrow and Re-Think Your Sales Approach, Part Two. These two posts were based on a premise that the markets have changed and your customers have changed — can you say the same about your sales efforts? These...
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Participate in a Changing, Dynamic Marketplace
Everyone wants to capitalize in the market rebound and participate in the economic recovery, right? Time and attendance will not, by themselves, ensure full involvement with these improving business conditions. And while the glimpses of better times can serve as a...
Three Challenges to Master in Uncertain Times
There are three challenges that will continue to cause business leaders to stand out from the others. They include creating their own handbook for dealing with a changing marketplace, accelerating the pace and improving on the customer experience that they deliver,...
The Great Pivot
There’s been much discussion about wanting to get back to normal and what the new marketplace has in store for the print industry. These thoughts have become a catalyst for change within many senior management teams. They are evaluating whether or not to stay the...
Your Competitive Advantage in This New Environment
Your competitive advantage is your secret sauce. Michael Porter talks about competitive advantage as creating and sustaining superior performance. How would you have defined your competitive advantage prior to March 2020, and how has it changed this past year? ...
Your Sales Scorecard: Time for New Habits?
How many of your top 15 accounts are from customers you brought on board within the last 18 months? It’s understood that many of your customers will be just fine post COVID-19. It’s also understood that a select group will struggle to find their way back to their...






