This is the detailed description of an event. It may mention the event sponsor and what will be covered. It may also cover who should attend the event and some of the important take-aways they will learn.
In a closing paragraph, the detailed event description can provide a compelling call to action. This will help the prospective attendee know that we look forward to seeing and meeting them there. The call to action can also contain important linked text to help attendees learn more or get to a registration form.