The Philie Group Blog

Sales Process

Update Your Sales Leadership Strategy

Update Your Sales Leadership Strategy

It's important to differentiate your strategy between existing customers and prospects. In one case you are looking for both retention and growth, in the other you are asking them to change their buying habits. The role of the sales leader is to be available to learn,...

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Sales Strategy for Existing and New Opportunities

Sales Strategy for Existing and New Opportunities

It’s important to differentiate your strategy between existing customers and prospects. In one case you are looking for both retention and growth, in the other you are asking them to change their buying habits. The role of the sales leader is to be available to learn,...

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Is Your Sales Approach Still Working?

Is Your Sales Approach Still Working?

Sales, sales, sales. As the economy begins to take off, you are doing all you can to win your share of the business. How is that going? Granted, business in your region may not be at 100% yet. And as time goes by, there may be parts of the business that never fully...

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Your Sales Scorecard: Time for New Habits?

Your Sales Scorecard: Time for New Habits?

How many of your top 15 accounts are from customers you brought on board within the last 18 months? It’s understood that many of your customers will be just fine post COVID-19. It’s also understood that a select group will struggle to find their way back to their...

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Calibrating Your Customer Communication Strategy

Calibrating Your Customer Communication Strategy

Things have changed this last year for many of your customers. How and where people work, how they shop and learn, and what they do for fun and recreation. It’s important to have a grasp on how those changes will impact your client base and how you effectively...

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Re-Set And Re-Imagine Your Sales Strategy

Re-Set And Re-Imagine Your Sales Strategy

You have faced market downturns in the past, but the upheaval that most print companies are facing today is unprecedented. The mix of your client portfolio has greatly affected the degree to which you need to rebuild your customer base. If this crisis has thrown you a...

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